Augmented reality transforms shopping experience
About
Increasing user engagement in beauty products shopping experience
PERCH is an NYC retail marketing platform that provides retailers and brands with physically-aware IoT software that senses when consumers approach, touch and pick up products, then responds with dynamic media on screens nearby.
Besides helping brands increase the interaction between consumers and their products, PERCH's real-time analytics software provides unique insights into customer behavior. Some of its clients include Kate Spade, Johnson&Johnson, Estee Lauder, Jo Malone, Lenovo, Nivea, and others.
Challenge
A software dev team with expertise in custom web development
Recently, PERCH engaged in a new project with a multinational brand that provides professional and high quality beauty and makeup goods. Together they set the goal of creating a locally-run, custom web app with complex functionalities and integrations with third party software. PERCH decided to partner with Uruit due to our vast experience in custom front-end development.
Solution
Building an interactive app based on augmented reality
The application allows shoppers to select products and try them on with augmented reality. Based on the visual aspects and designs provided by PERCH, our developers have built the main interface where shoppers interact with the products and have also worked on the admin site, where brand managers configure what users see on each screen.
Results
Initial launch in Canada and forthcoming markets
In 2018, the application was released in major brands’ stores in Canada and China. Afterwards, the plan was to take the product to other global markets such as the US, France and Germany.
MVP makes the "New Apps We Love" list on the App Store
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Telecom giant's app ranks two stars higher on the App Store after redesign
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Building an interactive digital shopping experience in the real world
How we partnered with a leading well-being company to create an incredible shopping experience.
Building an interactive digital shopping experience in the real world
How we partnered with a leading well-being company to create an incredible shopping experience.
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Stackify and Uruit make marketing complex data simple by focusing on UX and smart algorithms.
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A 4-year partnership with telco giant, Telefonica
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