Digital Product Strategy: Step #1 to bring your ideas to life
We can join your project at any stage!
The first step in knowing if you'll build a product that satisfies real market demand is to look for your product -market fit - and we're the right product strategy consulting firm to help with that.
Product Strategy
Product Design
Product Development
Product Growth
From data, to insights, to action
While you provide the product vision and business goals, we’ll dig into the data to find insights and essential input to develop software on-time and on-budget.
Although the search for insights spans a product's life cycle, it's particularly beneficial to focus on it before product development to increase the likelihood of success.
We'll start by understanding your company's OKRs and value proposition, and will illustrate a clear picture of your business and competitors. Then we'll focus on empathizing with your user to clearly understand their needs, and identify opportunities.
Our goal in the product strategy phase is to generate insights highlighting how to make your users’ lives easier and to create a product that profoundly impacts your market.
Benefits of Product Strategy:
Innovate your industry
Discover top business opportunities, gather critical market research, validate ideas with target users
Make insightful decisions
Data-driven decision-making
Define what problem is worth pursuing and maximize your resources
Identify your clients and prioritize features accordingly
Focus on what matters
Gain a deeper understanding of your user's and their priorities, as well as those of the business
Discover and identify key insights
Align expectations at the beginning
Collect and disseminate learning points with the product's entire team
Early team alignment
How we do it
Let's create a strategy to validate your product-market fit that will become our compass for the product's goals. By aligning ourselves and market demands, we'll create a concept of the product that solves real problems and users will love. That way, we'll be sure we’re creating the right product, for the right problem.
Initial Research
- Detailed current state analysis based on rapid UX research (fast and efficient)
- Benchmark, funnel analysis, interviews, online community research, customer support and satisfaction analysis
Ideation & Alignment
- Turn ideas into KPIs and organized goals
- Confirm the product-market fit: what drives your customers or users and how does that connects with your business goals
- Clarity on how you differentiate from competitors and your product’s benefits
Conceptualization
- Set key goals (general and team-based) to later define the project scope
- Imagine the ideal path for the Product Design phase
Case Studies
ML-powered data used by Disney and HBO
Developing custom Machine Learning recognition features in the media industry
ML-powered data used by Disney and HBO
Developing custom Machine Learning recognition features in the media industry
Web app enhances user engagement by 70%
How we helped the US' #1 personal development coach to innovate an outdated event support app.
Web app enhances user engagement by 70%
How we helped the US' #1 personal development coach to innovate an outdated event support app.
Our preferred tools / frameworks:
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits
Competitive Analysis
Atomic Research
Interviews, focus groups, surveys
Customer & Market Research
Analytics Audits