Recipe for Digital Product Success

Our solution to Forks Over Knives’ problem was three-fold. We started with classic product strategy before moving into product design and development. Through a rigorous best-practice approach and a lot of teamwork, we were able to take the floundering Fork Meal Planner and see it reach its full potential. 

Here’s how we approached the problem: 

Product strategy 

Our approach to product strategy is a simple one: we define the product’s goals and ensure meeting those goals will solve users’ problems. 

The Forks Over Knives project began with a discovery phase. This allowed us to better understand their business model, get to know our new client better, and align the expectations of both parties. 

We drilled down into the Forks Meal Planner in depth. We confirmed its product-market fit, defining what drives the Forks Over Knives userbase and how that drive connects with the company’s business goals. 

By the end of the discovery phase, we had developed a project roadmap with a comprehensive list of tasks that were split into three main goals: 

1. Improve the user registration funnel 
2. Boost the user conversion rates 
3. Improve the user retention 

With this roadmap, we were able to formulate our product design approach. 

Product design 

The product design stage of our solution saw us prioritize the Forks Meal Planner features that would have the most positive impact on our agreed-upon goals. We defined how we would solve Forks Over Knives’ problems and made sure to acquire the knowledge necessary for a successful product development process. 

This is also the stage at which we worked with Forks Over Knives to develop high-level documentation including wireframes and mockups of the planned feature expansions. We made sure that all our planned additions and changes to the Forks Meal Planner were analyzed, documented, and vetted before we moved forward with our development phase. 

Product development 

The product development stage is where the magic happens. Once we’d developed a comprehensive roadmap and thoroughly planned, documented, and vetted our approved amends, we got to work implementing the changes to the Forks Meal Planner that would improve their user registration, conversion, and retention. 

Our first task was to improve the platform itself through integrations intended to boost the user experience. We added payment platforms to make the checkout process simpler for the users. We also integrated the Forks Meal Planner with Amazon Fresh, allowing users to seamlessly shop for the ingredients the meal planner application suggested to them. Finally, we are adding comprehensive filters to the platform that can improve the users’ ability to personalize their results (eg: filtering out recipes that include specific allergens or including recipes that kids can help the user cook). 

We also addressed the issue of the promotional campaign complexity. Forks Over Knives launches around four promotions per year, all of which are essential for drawing in new users. We made these launches both faster and less stressful for the Forks Over Knives team by improving the notifications process and the way in which users are filtered – ensuring each campaign is able to be properly personalized and targeted. 

As we worked on the Forks Over Knives project, we’ve dedicated ourselves to continuously work on the Forks Meal Plan platform with professional suggestions and tailored advice designed to help our client improve their digital product offering. This included implementing a migration from a lesser-supported technology to a more versatile and robust framework. 

Our work with Forks Over Knives has been dynamic, changing course as the scope of the project and our involvement shifted over time. This has resulted in a solid relationship being built between Forks Over Knives and Uruit.