Health mobile app shines for its performance & design
About
One-week Product Discovery results in MVP and product roadmap
This is a company with over 25 years of history in the health and wellness space and present in over 75 American cities. They assist corporations with a team of specialists, and have received the Silver level recognition of the American Heart Association for taking significant steps to building a culture of health in the workplace.
Challenge
Going mobile to increase user engagement
One of the tools they provide for reducing health risk amongst corporations is an analytics platform that facilitates the implementation of health-contingent wellness programs through a biometric/blood screening. Based on this data, the application scores participants' results and generates a number indicating their current health risk. Then, the software provides actionable exercise and nutrition plans, and monitors individuals’ progress with a health coach available via online messaging and video conferencing.
In order to expand reach and improve participant engagement in its programs, the app’s founder approached us to develop a stunning cross-platform experience, on both iOS and Android. He was looking for a multimodal solution that brought the website’s core functionality to a mobile platform with a boosted user experience.
Solution
Starting the Discovery Phase
Our goal was to build a Xamarin app based on a shared codebase with full coverage of native API's, reducing cost and time to market. To kick off the product’s development, we conducted a small Product Discovery phase among our team and the client, who traveled to Uruguay for a week.
At the conclusion of the Discovery phase, we have cemented a positive teamwork environment, based on an efficient learning curve and Scrum as work methodology. On the technical aspect, we also arrived at the architecture of the initial solution, ending the week with a working app providing minimum functionality across the full stack, and a roadmap for evolving the product.
On the UX side, we conducted activities such as risk matrices, demographics, journey mapping, sitemaps, user testing, and user-story mapping. These provided some of the initial research groundwork to understand the business context and objectives, as well as feedback for assessing hypotheses related not just to the app itself, but the whole user journey throughout the program.
Results
Reduced development cost and time to market
In the following months, the team relied on Agile practices and online tools such as Zeplin, Slack and Trello to organize and facilitate communication and progress. The app was released in June 2018, a Xamarin product that has already generated great user feedback; most notably about its ease of use and high performance. By outsourcing, the client was able to shorten the development cycle and achieve an even better product that costs 20% less of what it would have if developed in the US.
To keep offering the best functionalities for users, the development team continued working on new improvements after the main release, working mainly with features that foster user engagement with the system. The app is available in the App Store and in the Play Store.
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